Sep 15, 2023
4 Ways to Shift Your Library Marketing Into High Gear
Marketing isn’t magic, but it is a skill. Learn how deliberate and consistent marketing can help you reach new patrons and grow your community.
Learning Management Blogs and Webinars
Explore blogs and on-demand webinars crafted by leaders and experts in mission-driven organizations like yours.
Blogs
Webinars
Learning and Development
Leadership Development
Workplace Culture
Organizational Health
Public Libraries
Library Education
Library Marketing
Academic Libraries
Information Literacy
May 20, 2021
Webinar: The “Marketing Funnel” Approach to Customer Engagement
In this webinar, Cordelia Anderson looks at the "marketing funnel" approach to library customer engagement, and explores how libraries lose and keep...
Jan 25, 2021
How The Library of Michigan Created and Deployed a Statewide Professional Development Program Start to Finish in Just 3 Weeks
How Niche Academy is helping hundreds of library dramatically improve their staff training.
Dec 9, 2020
How Suffolk Public library increased e-Resource Circulations by 70% In 1 Year
How Niche Academy is helping hundreds of library see dramatic increases in eResource circulations by up to 70% in the first year alone.
Mar 28, 2017
3 Fixes for The Most Common Library Marketing Mistakes
Despite our best intentions, marketing mistakes can block our customers from the resources they could use and love. Here, then, we offer 3 practical...
Mar 13, 2017
Library UX: 3 Rules for A Beautiful Website On Any Budget
Three rules for a beautiful and effective website no matter what technology you're using or what your budget is.
Oct 14, 2016
Webinar: 15 Free Ways to Effectively Promote Your Library
Battle tested ideas including free online tools, how to get the most out of local media outlets, and much more. All in less than an hour.
Aug 17, 2016
Webinar: 5 Free (Or Very Cheap) Ideas For Beautiful Library Marketing
5 Free (or very cheap) Ideas for Beautiful Library Marketing That You Can Use Today
May 31, 2016
The Power of Beautiful - A Fresh Look at Library Marketing
Library marketing, and library resource promotion made easy. Simple steps and an introduction to some free and highly effective tools.
Feb 11, 2016
Webinar: Simplifying Library Marketing
Watch the 30-minute webinar for 5 simple steps you can take to improve marketing for your library, drive up electronic resource utilization, & get...
Feb 11, 2016
Webinar: Creating Easy Promotional Graphics
Creating awesome graphics for your library can be easy. In this webinar we will show you some tips and tools to simplify your life.
Sep 24, 2015
Webinar: Interview with Stephen Abram
A recorded webinar with Stephen Abram on trends in public perception of the library. Stephen recommends a focus on eLearning and library education.
Sep 22, 2015
Libraries Using Niche Academy in their Websites
A sample of libraries using Niche Academy as part of their own library education and library marketing plan.
Sep 11, 2015
Library Education with Niche Academy Tutorials VS. Vendor Tutorials
5 ways that Niche Academy tutorials provide a better user experience and are better aligned with library education and your library brand.
Aug 13, 2015
The Single Best Way to Increase Patron Awareness
Listening is the single best way to increase patron awareness of library resources. Read this post to get the details why.
Aug 4, 2015
4 Ways To Make Your Patrons Happier
Fixing each of these four challenges in your public library will make your patrons happier. They are easy to do. Let's get started.