Originally presented January 11, 2023
Mark Aaron Polger introduces selected user research methods utilized in User Experience (UX) design. No matter what kind of library you're in, Mark discusses various qualitative and quantitative research techniques and activities to help participants better understand library users.
UX research methods combine techniques used in marketing and ethnographic research. UX includes examples such as usability testing, A/B testing, card sorting methods, survey research, eye tracking research, diary studies, customer journey mapping, focus groups, and user interviews. Join Mark to
- Be introduced to several research methods that UX researchers use.
- Understand the difference between attitudinal versus behavioral UX research methods.
- Identify a mix of qualitative and quantitative UX research methods that may suit their library’s needs.
- Learn the five steps in conducting UX research.
- Apply UX design to both physical and virtual library services and develop appropriate research assessment tools for their library.
Click below to experience this webinar as a tutorial. When you continue past the introduction to the webinar, you'll be prompted to log in. We require login to view the whole tutorial so we can provide certificates of completion for your records and for professional development credit. No purchase is required and you can create a Niche Academy account if you don't already have one. The certificate will be available for download when you have completed all sections of the tutorial.
Click the link below to download the chat transcript:
UX Research Methods for Libraries Chat
Click the link below to watch Mark's 2021 webinar on library signage:
Designing Effective Library Signage: Communicating Strategically to Our Users
