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Wednesday November 13 at 2:00 pm Eastern, 11:00 am Pacific

We all need soft skills. Whether leadership development, communications, team building, problem-solving, empowerment, critical thinking, or even mindfulness, soft skills are important and can drive significant value. The problem is executives haven’t seen the value of the soft skills programs in terms they appreciate and understand. Consequently, they call these skills, “Fluff.”

The challenge is to evaluate a major soft skills program at the impact and ROI level. Some learning professionals are reluctant to go down this path because they are concerned that soft skills programs do not deliver a positive ROI. This misconception is playing right into the hands of the executives who are calling soft skills programs “fluff.” The reality is that you can show the ROI, and the odds are high that the ROI is greater for soft skills programs than for hard skills programs.

To ensure that soft skills programs deliver and show business results, essential steps are necessary at the beginning of the implementation of a soft skills program, during the execution, and after implementation. With this approach, the impact and positive ROI are almost guaranteed. 

In this webinar, Patti Phillips, Ph.D., will provide useful, practical tools to help you show the value of soft skills programs. Presented in an easy-to-understand format, this interactive session shows how to measure the business value of soft skills programs and how to calculate the ROI.

Objectives

After attending this webinar, participants will be able to:

  1. Explain the value chain for soft skills.
  2. Describe the need to show impact and ROI for major programs.
  3. Design soft skills programs to deliver impact and ROI.
  4. Explain how to measure program results at all five levels of outcomes.

If you're interested but not able to attend the live webinar, go ahead and register. We'll send a recording to all registrants after the fact.

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About Patti

Patti P. Phillips, Ph.D., is the co-founder and CEO of ROI Institute, Inc., a US-based consulting firm that serves for-profit, not-for-profit, government, and non-governmental organizations in 70 countries as they build capability in measurement, evaluation, and human capital analytics using the ROI Methodology®. 

An internationally recognized leader in measurement and analytics, Patti is routinely invited to speak at industry conferences worldwide and contributes to the growing amount of research in human capital and human capital analytics. Her expertise is documented in over 50 books, has been cited on CNBC, Euronews, and National Geographic, and published in more than a dozen business journals. She is a thought partner to research organizations such as The Conference Board and the Institute for Corporate Productivity.  

She is the recipient of the 2022 Association for Talent Development Thought Leader Award and the 2019 Center for Talent Reporting Distinguished Contributor Award. In 2019, she was named among the top fifty coaches globally by the Thinkers50 organization and named a finalist for the Marshall Goldsmith Distinguished Achievement Award for Coaching. Patti serves as the vice chair and finance committee member of the United Nations Institute of Training and Research board of trustees; chair of the Institute for Corporate Productivity People Analytics Board; Senior Advisor for The Conference Board; board member of the International Federation of Training and Development Organizations, and board member of the International Society for Performance Improvement.

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